With thousands of websites and blogs vying for the same high ranking on Google’s search results, great content just isn’t cutting it anymore. While having quality content that your readers will both enjoy and share is still key to a great page ranking, there are many behind the scenes SEO practices that you should be implementing if you wish to beat out the competition.
The SEO myth that keyword stuffing your content will somehow trick the bots into giving a higher ranking is one of the biggest misconceptions out there. There are, however, legitimate and less deceitful methods to ensure that your content gets the attention it deserves. Here are three tips to help you increase your page rank and set your content apart.
1. Use long-tail keywords.
Millions of websites use the same generic keywords hoping for a piece of the traffic pie. In reality, there is only so much to go around. Unless you are one of the lucky big websites with a top ranking for basic keywords (and probably spend hundreds of thousands keeping it that way), you will need to get more creative with your marketing strategy. Enter long-tail keywords, which enable you to tap a steady stream of traffic by using longer phrases, rather than generic keywords.
For example, if your website sells stain removing spray you may be tempted to use ‘stain remover’ as a keyword. According to Google there are around 250,000 searches every month for this keyword, which means very high competition and low exposure for your content. Instead you can use a long-tail keyword such as ‘how to get out grass stains?’ or ‘stain remover that takes blood out of clothing’ which drastically decreases the competition and increases your contents audience. Google also loves to answer questions that web surfers ask, so by using a question as your long-tail keyword you will get even better results.
2. Share your content.
If content is written on the web and nobody shares it, does it exist? This is the philosophical question of new media. One of your main goals to increase your ranking on Google should be getting your content shared across as many social media platforms as possible. You can start by sharing the content yourself. If you don’t already have a Twitter and Facebook account set up, do that now.
Connect with people who are in the same type of network as you, and reach out to prospective readers and customers who are likely to be interested in the content you are putting out there. Every time you post new content you should create a Facebook post, tweet it, stumble it, Digg it, Google+ it, and even Pin it. Google favors content that is shared, because it assumes the content is quality, popular, and relevant. The more re-tweets and shares you get, the more likely that Google ranking will rise.
3. Write long content.
This one actually surprises most people, but longer content is favored by Google. In fact, the average content length for a web page with a top 10 result in Google averages at over 2,000 words,(serpIQ). For Google, longer content translates as higher quality content. For you, that means a higher Google ranking. Generally 1,500 words is a great target to shoot for, just be sure that it is full of useful and informative content rather than just fluff. The bots will catch on. Once you have long, quality content work to get it shared, you will then be well on your way to that ranking you have been after.
Quality content is still king, but building on your SEO practices with methods such as long-tail keywords is going to take you even further. Get your content out there anywhere and everywhere possible, and be sure that the content you share is worth being shared onward. Finally, ensure that your content is long enough to give your readers the information they are looking for. Optimizing your content and adapting to the changing favoritism of Google, will bring you a higher ranking and much success.
For this month’s video marketing profile, I interviewed Jay Juliano, president of Vision Media, an Addy® award-winning, 25-year veteran producer of television commercials and video content for the automotive industry. His innovative, creative strategies consistently generate traffic and sales for over 600 dealers, including Group 1 Automotive, the Rick Case Group, Hendrick Automotive Groups…etc. Below is a transcript of our conversation:
AJ-Can you give us a brief overview of your basic marketing strategy and philosophy?
JJ-While video production and more specifically, television commercials represent our core business; we embrace all forms of new media. What we find more often than not, is that dealers today want to be omnipresent in all forms of media. They dabble in television, buy a spot or two on Pandora, run a “one-and-done” YouTube pre-roll campaign—you get the picture. Consistency and frequency are the keys to success for any marketing endeavor—traditional or digital. It’s fairly well accepted throughout advertising circles that a consumer needs to see any particular message at least five times before it even starts to stick. Thus, regardless of the medium you choose, if you can’t afford to have some kind of meaningful and consistent presence…save your money. It may sound cliché, but we genuinely try to get to know each one of our dealers on an individual and professionally intimate basis. We take the time to learn their operating philosophies and strategies, as well as the unique challenges, both internal and market-driven, that each of them face. With that knowledge, we develop marketing strategies that sometimes involve products and services we sell—and sometimes, they don’t. Consequently, we’ve found that this personal, unselfish—almost “anti-selling” approach results in very loyal client relationships that have lasted for decades, in some cases.
AJ-Why is it important for a dealership to have video marketing as part of an overall marketing strategy?
JJ-Given the fact that consumers are bombarded by literally thousands of impressions every day, it’s harder than ever to stand out in the crowd. The written word can’t do it. Even the most informative website, complete with ‘flaming graphics’ won’t captivate and engage a prospective customer like video can. As baby-boomers diminish from the target demographic radar, they’re replaced by generations who have been surrounded by and embraced all things video, since exiting the womb to a baby video monitor. This is a group who spent their free time dropping quarters by the pocketful into arcade games, only to spend hours of quality family time in front of the boob-tube—and who’s children seem surgically attached to their game controllers and mobile devices. These are generations who won’t dig too deeply. They’re accustomed to (and perfectly content with) having information delivered to them, even force-fed, especially if they can be entertained in the process. Enter video.
AJ-Lastly, what do you think the future holds for automotive dealerships and online video marketing strategies?
JJ-It’s a very exciting time to be in the business. Dealers are incorporating video in nearly every facet of their overall advertising strategies and as a result, our product is more viable and our business more vital than ever. In addition to a brisk television commercial and higher-end production schedule, we’re busy helping more dealers get better at producing their own material at the local level now, as the demand for new content is insatiable. With the continuing effectiveness of television advertising coupled with the evolution of new web-based and mobile advertising opportunities, we see the role of video becoming increasingly more important in the future.
Start using video marketing today to help your dealership gain additional exposure online to in-market automotive buyers.
When we self-diagnose, we look for control factors. Sometimes we invent them. The goal of solipsistic anxiety is to find an individual agent that explains our misery. We eliminate possibilities one-by-one in hopes that a single cause remains. This is how people deduce food allergies and come to workable morning routines (no to coffee, yes to tea; don’t transfer trains, walk the extra eight blocks instead). It’s frustrating when changes in lifestyle are not singular but rather come in waves, making it harder to identify and explain away the sole source of pain. We prefer that our personal problems not be overdetermined.
In the past year, I graduated from college, got a desk job, and bought an iPhone: the three vertices of the Bermuda Triangle into which my ability to think in the ways that matter most to me has disappeared. My mental landscape is now so altered that its very appearance must be different than it was at this time last year. I imagine my brain as a newly wretched terrain, littered with gaping chasms (What’s my social security number, again?), expansive lacunae (For the thousandth time, the difference between “synecdoche” and “metonymy,” please?), and recently formed fissures (How the fuck do you spell “Gyllenhaal?”). This is your brain on technology.
I have the sensation, as do my friends, that to function as a proficient human, you must both “keep up” with the internet and pursue more serious, analog interests. I blog about real life; I talk about the internet. It’s so exhausting to exist on both registers, especially while holding down a job. It feels like tedious work to be merely conversationally competent. I make myself schedules, breaking down my commute to its most elemental parts and assigning each leg of my journey something different to absorb: podcast, Instapaper article, real novel of real worth, real magazine of dubious worth. I’m pretty tired by the time I get to work at 9 AM.
In-person communication feels binary to me now: subjects are either private, confessional, and soulful or frantically current, determined mostly by critical mass, interesting only in their ephemeral status. Increasingly these modes of talk seem mutually exclusive. You can pull someone aside—away from the party, onto the fire escape—and confess to a foible or you can stay inside with the group and make a joke about something everyone’s read online. “Maybe you keep the wrong company,” my mother suggests. Maybe. But I like my friends! We can sympathize with each other and feel reassured that we’re not alone in our overeager consumption, denigrated self-control, and anxiety masked as ambition.
Part of the difficulty is that the pace of online narratives (Tumblr posts, Jezebel comment fights, truffle-whatever) resembles that of tabloids or all-or-nothing friends. Maintaining interest in any of them demands constant devotion and attention. Tabloids are only interesting as long as you’re always reading them; let your checkout-line-skimming lapse for a week and the thought of celebrity gossip seems pointless. Same with all-or-nothing friends: they’re only compelling if you talk to them all the time; when the chatty, daily interactions end so does the prospect of an interesting expository conversation. Without consistency, a long phone call seems not only daunting but also profoundly dull.
This anxiety is about more than failing to keep up with a serialized source, though. It’s also about the primitive pleasure of constant and arbitrary stimulation. That’s why the Facebook newsfeed is no longer shown chronologically. Refresh Facebook ten times and the status updates rearrange themselves in nonsensical, anachronistic patterns. You don’t refresh Facebook to follow a narrative, you refresh to register a change—not to read but to see.
And it’s losing track of this distinction—between reading and seeing—that’s so shameful. It’s like being demoted from the category of thinking, caring human to a sort of rat that doesn’t know why he needs to tap that button, just that he does. I deleted Twitter and Tumblr off my phone about a month ago. For a few weeks, I felt empowered, proactive, “refreshed.” But addicts are sneaky! Soon I was circumnavigating my own artificial restrictions, checking via Safari.
How did this happen to me? Was it graduating, the sudden alleviation of the pressure to read critically, think dialectically, and write rigorously? Is it the desk job, the nine static hours each day during which I’m “allowed” to be on the internet? Is it the iPhone, that little monster in my pocket “pushing” me an uninterrupted stream of distractions? I’m reluctant to admit the obvious: that the factors are of course conspiring, that the major and bad thing that has happened in the past year is, in fact, the result of multiple developments, of a constellation of circumstances.
As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There are pros and cons, but the pendulum is undeniably swinging toward all things digital—and it may never swing back.
Some industries, such as automobile marketing research, have deep roots in more traditional business methods like conducting surveys by phone or at the local mall. They, too, must adapt to survive. But is adaptation good for business? How effective are surveys conducted online about auto marketing? The answer seems to be “very.”
For starters, online is cheaper. There are no paper costs, and labor costs are far lower because instead of sending dozens of surveyors out and about, you need only one tech guru mass-emailing or posting. While Inc.com points out that, online surveys aren’t as scientific in nature as traditional surveys, since there’s no way to guarantee purity of research, the site says the cost factor generally outweighs this negative.
The reach of online surveys far surpasses that of traditional methods. Clarity Research, which conducts online automotive marketing research, says it can reach random samples on a local or national level, which helps it get a more representative respondent mix. Doing research online also allows CR and other companies to find hard-to-locate owners and use methods such as email addresses to more effectively target certain population groups.
With an increased reach, companies often see increased sales. In research conducted on online marketing, Survey Analytics found the mere mention of an automotive product (in an online survey someone comes across) can lead to a doubling in sales. The surveys act as a sort of de facto advertisement, especially surveys on new products, which may be introduced to thousands of potential customers with an online marketing survey.
Online research also offers simple, technical improvements that improve ease for participants.
The psychology behind surveys
Consumer Psychologist says an online survey can be written to automatically skip questions deemed irrelevant to a participant. For example, if a respondent answers “no” to “will you be in the market for a new car in the next six months?” then the follow-up questions about that potential purchase can be passed right over. This also applies to “yes” questions. Users who prefer imports to domestic cars can have questions tailored to them about Toyota and Hyundai rather than wasting time with questions about Ford and Chevrolet.
Infancy: Survey-A Silver Lining:
Getting people to read online surveys, however, can be a challenge. Face-to-face surveys, after all, are much harder to ignore because of the person right in front of you. But Survey Analytics says this can be overcome. Personalization of invitations, incentives and catchy graphics can entice people into the survey, thus broadening the reach of the research. Reminder emails can also be sent, but not too many, considering it can turn off potential respondents. And one thing that’s easy to do online but nearly impossible in person is to let respondents see the results of their research. People who can see that their opinions actually factored into the making of a product or service are far more likely to take part.
Of course, respondents not reading online questions carefully can also be a factor that taints results. Consumer Psychologist says a lot of online survey-takers tend to do a lot of them and therefore are conditioned to rush through questions. This obviously makes the results less valid. This can be offset by putting in controls such as a progress button that only appears after one or two minutes, forcing the respondent to properly think about whether or not they want a Hemi engine.
Online surveys as an automobile marketing research tool are still in their relative infancy. But they show great promise and are already more effective than any other research method. They aren’t going anywhere and they only continue to improve.
“In 2001 the ‘Code Red’ worms caused $2 billion dollars worth of damage worldwide,” said Yoon-Ho Choi, a postdoctoral fellow in information sciences and technology, Penn State. “Our algorithm can prevent a worm’s propagation early in its propagation stage.”
Choi and his colleagues’ algorithm defends against the spread of local scanning worms that search for hosts in “local” spaces within networks or sub-networks. This strategy allows them access to hosts that are clustered, which means once they infect one host, the rest can be can be infected quickly. There are many types of scanning worms, but Choi calls these worms the stealthiest because they are the most efficient and can evade even the best worm defenses.
A worm outbreak can begin with the infection of a single computer. After infection, a worm begins to probe a set of random, local or enterprise IP addresses, searching for more vulnerable hosts. When one is found the worm sends out a probe, or packet, to infect it.
“A local scanning worm can purposely scan a local or enterprise network only,” said Choi. “As the size of the susceptible population increases, the worm’s virulence increases.”
The researchers’ algorithm works by estimating the size of the susceptible host population. It then monitors the occurrence of infections within it and sets a threshold value just equal to or below the average number of scans necessary to infect a host by an infected host.
If the scanning worm’s number of scans carrying a specific destination port number exceeds the threshold, the algorithm quarantines the worm. The algorithm then breaks down the network into many small networks, or cells, which in some cases might be only one computer. A worm can spread within the cells, but not between the cells. This way the algorithm can isolate an infected host or small cluster of infected hosts housing the worm.
“By applying the containment thresholds from our proposed algorithm, outbreaks can be blocked early,” said Choi.
To test the effectiveness of their algorithm the researchers ran a series of computer simulations and emulations using different scanning strategies of local scanning worms. Results showed that their algorithm was an efficient estimator of worm virulence and could determine the size of the susceptible host population after only a few infections.
“Our evaluation showed that the algorithm is reliable in the very early propagation stage and is better than the state-of-the-art defense,” said Choi.
Choi, working with Lunquan Li, assistant professor, Institute of Microelectronics, Chinese Academy of Sciences, Beijing, and his Penn State colleagues, Peng Liu, associate professor, information sciences and technology, and George Kesidis, professor, electrical engineering and computer science and engineering, published their work in the February issue of Computers and Security.
According to Choi, local scanning worms are constantly evolving. They are becoming more complicated and increasingly efficient. As a result, worm outbreaks pose a real threat to networked systems. Because many networked home and office computers are susceptible to local scanning worms this algorithm may be an effective defense against damaging worm outbreaks.
Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal platform to reach potential customers, showcase their products and give their dealerships an identity. And while all are not “Oscar-worthy”, perhaps no other medium provides the immediate gratification of a well-placed television commercial. Still, with the proliferation of “new media” opportunities and the ever-evolving digital marketplace, today’s dealers are forced to reevaluate the role of video in the modern car dealership.
Fortunately (especially for those of us who make our living this way), video is more relevant than ever today and is an integral part of the success in of any dealer’s overall marketing efforts.
Just as automotive advertising has evolved dramatically over the past decade, the car buyer has changed, as well. Bombarded with literally thousands of advertising impressions daily, consumers are harder to attract and impress than ever before. While passive interaction through your website and social media outlets is great for brand-building, nothing engages the audience like video. As baby boomers diminish from the target demographic radar, they’re replaced by generations who have been surrounded by and embraced all things video, since exiting the womb to a baby video monitor.
Video attracts, engages, informs and entertains. Prospective car buyers are 55 times more likely to interact with a video message on a website than with conventional text and images. In addition to traditional television advertising, progressive dealers incorporate video into their email blasts, use video to inform consumers in their social media marketing campaigns, attract or conquest buyers in their “pre-roll” advertising, and throughout their websites—the culmination of these efforts is unparalleled SEO and a rock-solid brand.
If your store is already using the power video to its fullest, I probably lost you after my opening sentence. If you’re still reading, I’ll assume this may be a “growth opportunity” for your dealership. Good news. Gone are the days of the intimidating racks of tape machines and edit consoles, with switcher control panels that would make Scotty from the USS Enterprise cower in fear. With a minimal investment (under $1,000) and a bit of guidance, you can create video content that represents you and your dealership in a positive and professional light.
First, regardless how good your smartphone is, do not use your phone to take video. It’s great for capturing those impromptu life moments but the small lens aperture and highly compressed formats result in video that is difficult to light, soft in focus, and handles motion poorly. There are a variety of DSLR cameras packages available, with versatile lenses, capable of grabbing high-definition video (720/1080p) with dedicated audio inputs in the $500-$600 range. Don’t forget a tripod.
Speaking of audio, invest in a decent lavalier microphone for your on-camera “talent.” Since your recording conditions may often be less than optimal, the mic will allow the speaker’s voice to stand out from the ambient noise, without requiring that speaker to shout, which can be perceived as offensive by the audience. Price is under $100. Make sure to check compatibility of the audio connector with your camera.
Lighting. Perhaps the single-most overlooked component of good video. Quality, dimmable LED light kits are available which offer portability and plenty of punch for most situations for less than $300.
Teleprompter solutions are available for the iPad (which are user-controllable from the iPhone) for less than $25.
Editing software. The sky’s the limit here, but simple cut-and-paste editing software, like “Movie Maker”® for the PC or “iMovie”® for the Mac are dirt-cheap and provide more than enough power to perform simple transitions and titling. The intuitive workflow and interface on these apps will have you up-and-running in under an hour.
I’ll explore each of these individual components of good video production and many others, beginning with “Creating an Effective Video Script” next month. If you have any questions in the interim…
The idea of using DNA molecules — the material genes are made of — to perform computations is not new; scientists have been working on it for over a decade. DNA has the ability to store much more data than conventional silicon-based computers, as well as the potential to perform calculations in a biological environment — inside a live cell, for example. But while the technology holds much promise, it is still limited in terms of the ability to control when and where particular computations occur.
Dr. Alex Deiters, associate professor of chemistry at NC State, developed a method for controlling a logic gate within a DNA-based computing system. Logic gates are the means by which computers “compute,” as sets of them are combined in different ways to enable the computer to ultimately perform tasks like addition or subtraction. In DNA computing, these gates are created by combining different strands of DNA, rather than by a series of transistors. The drawback is that DNA computation events normally take place in a test tube, where the sequence of computation events cannot be easily controlled with spatial and temporal resolution. So while DNA logic gates can and do work, no one can tell them when or where to work, making it difficult to create sequences of computational events.
In a paper published in the Journal of the American Chemical Society, Deiters addressed the control problem by making portions of the input strands of DNA logic gates photoactivatable, or controllable by ultraviolet (UV) light. The process is known as photocaging. Deiters successfully photocaged several different nucleotides on a DNA logic gate known as an AND gate. When UV light was applied to the gate, it was activated and completed its computational event, showing that photoactivatable logic gates offer an effective solution to the “when and where” issues of DNA-based logic gate control.
Deiters hopes that using light to control DNA logic gates will give researchers the ability not only to create more complicated, sequential DNA computations, but also to create interfaces between silicon and DNA-based computers.
“Since the DNA gates are activated by light, it should be possible to trigger a DNA computation event by converting electrical impulses from a silicon-based computer into light, allowing the interaction of electrical circuits and biological systems,” Deiters says. “Being able to control these DNA events both temporally and spatially gives us a variety of new ways to program DNA computers.”
Accelerators also topped the June edition of the Green500 List. “One might argue that this year’s Green500 marks The Year of the Accelerator,” said Green500 co-founder Wu Feng, an associate professor with the Virginia Tech College of Engineering computer science and electrical and computer engineering departments.
The Green500 has ranked the energy efficiency of the world’s 500 fastest supercomputers since its debut in 2007, serving as a complement to the well-known supercomputer industry marker TOP500.
Topping the Green500 is the IBM BlueGene/Q prototype supercomputer, the third in a series of energy-efficient Blue Gene supercomputers, following Blue Gene/L and Blue Gene/P. In a 2004 Top500 ranking, Blue Gene/L bested the powerful Japanese Earth Simulator, which itself created in 2002 a so-called “Computenik” event — a pun of the Soviet Union satellite Sputnik — by shattering the United States’ then unchallenged hold on the supercomputer industry.
Despite not making the No. 1 spot, the overall energy efficiency of accelerator supercomputers nonetheless dominated the overall Green500. The Tokyo Institute of Technology-based production supercomputer TSUBAME 2.0 holds the second spot on the latest Green500.
Accelerators have been making waves and headlines worldwide. At No. 11 on the Green500 is China’s Tianhe-1A supercomputer, deemed the world’s fastest supercomputer by the November Top500 list. Built at the National University of Defense Technology research lab in Tianjin, China, Tianhe boats 1.4 times the computing power of the United States’ then-top contender.
“What is scary about this is that the U.S. dominance in high-performance computing is at risk,” Feng told the “New York Times” in October upon Tianhe’s debut and its No. 1 ranking on the Top500. “One could argue that this hits the foundation of our economic future.”
“Accelerator-based supercomputers on the Green500 List produce an average efficiency of 573 Megaflops/Watts, whereas the other measured supercomputers on the list produce only an average efficiency of 206 Megaflops/Watts,” Feng said. “That makes the accelerator-based supercomputers on the Green500 nearly three times more energy efficient than their non-accelerated counterparts.”
Accelerator-based supercomputers come largely in two flavors: one is based on the commodity graphics processing unit (GPU) and the second is based on the custom PowerXCell 8i processor from IBM. The latter is an enhancement of the Cell Broadband Engine developed for the game console PlayStation 3, and includes a network of programmable units called field programmable gate arrays or FPGAs.
The Green500 List is released twice a year, in June and in November. To measure energy efficiency, Feng uses a Megaflops/W metric, or millions of floating-point operations per second (Megaflops) divided by Watts.
Advertising your car dealership online is likely a marketing tactic you’re already familiar with. So it’s probably time to promote your business on Google+. There are several ways to do this, and you’ll be able to reach a number of established and potential clients. Your posts on Google+ are informative and not invasive at all, so customers won’t feel the pressure to buy that is often associated with car dealerships.
While photos of the cars you have on your lot are sure to get customers interested, videos make your products more appealing. Thorough videos of the interior and exterior of each of the cars on the lot may also prove to be more reliable, since the footage is taken in real time. And since Google+ is fully integrated with YouTube now, you can record videos of all the cars on your lot and post these videos to your Google+ page.
It’s also a good idea to create videos of yourself and your staff describing the vehicles and giving customers first-hand information about the experience they’ll have when visiting your lot. It’s important that you come across as friendly and approachable, so that clients will get the feeling that you do business fairly.
Write Helpful Articles
If you don’t already have a blog for your car dealership, now is a good time to start one. Each time you post onto the blog, place the link on your Google+ account. Your Google+ followers will receive an email notification and can read the article at their leisure.
Your articles should help to make your business more relatable to customers. For instance, compose a short blog post about the top 5 qualities you should be looking for in a new car. Or, write about the signs that indicate your car is in need of repairs. Providing practical information that your customers will need to know will give your company a more reliable reputation and increase the chances that readers will spread the word about your dealership.
Post Links to Other Companies
Show that your dealership is a community business by recommending other applicable companies on your Google+ page. This is an effective tool for online reputation management since it shows that you have not only given customers a great impression of your business, but local businesses have a great relationship with you as well.
If there’s an auto repair shop near your dealership that you often refer customers to, post information about a sale or promotion the shop is having on your Google+ page. If you know of a company that installs car stereos and speakers, refer interested customers to the business. If these businesses have a Google+ page add the pages to your list of contacts-there’s a good chance that these companies will return the favor, which can result in more business for you.
The findings, published in the journal Environmental Microbiology, have led to a new interdisciplinary field called “systems bioecology.” Combining systems biology and ecology, systems bioecology uses computer simulation to better understand the role of individual genes at the ecosystem scale.
With his computer simulation model, Hellweger “knocked out” the photosynthesis genes of cyanophages (viruses that attack marine cyanobacteria species such as Synechococcus and Prochlorococcus) to compare the fitness-level of these viruses to those containing the genes. Simulating a ten-year time span, he found that viruses without the photosynthesis genes were dead while the ones with the genes present survive.
The findings demonstrate that the fitness of cyanophage viruses is positively affected by the presence of photosynthesis genes.
Synechococcus and Prochlorococcus are known to be the most abundant photosynthetic organisms on Earth and play a major role in our carbon and climate cycles and the ocean ecosystem. Thus, finding out what factors influence the fitness and destructive impact of marine viruses on these bacteria is crucial in order to better understand the ecosystem.
The innovative computer simulation model can be expanded and modified using different genes and applying it to different species of other marine bacteria.
“Most of the biological science that comes out today is at the molecular level, but our models have not reached that point,” said Hellweger. “Systems bioecology has the potential for becoming widely used and the ‘method of choice’ for simulation in the post-genomic era.”